Our Story
Born from a love of beautiful hair
AblantBeauty was founded by Vanessa Ablant after years of struggling to find high-quality wigs that looked natural, lasted long, and felt comfortable. Every wig she tried either fell short on quality or came with an outrageous price tag.
So she sourced them herself. Today, every wig in the AblantBeauty collection is one Vanessa has personally worn, tested, and approved - because she refuses to sell anything she would not wear herself.
What started as a personal mission has grown into a community of over 8,200 customers across South Africa who trust AblantBeauty for quality, consistency, and style.
2019
Founded
8,200+
Happy Customers
24
Wig Styles
98%
Would Recommend
What we stand for
Quality First
Every wig is 100% human hair, rigorously tested before it reaches you. No shortcuts, no compromises.
Founder-Verified
Vanessa personally wears and approves every style. If it does not meet her standards, it does not make the cut.
Community Driven
With 2.1M followers and counting, our community shapes our collection. We listen, we adapt, we deliver.